THE BIG EXPERIMENT:When’s Best to Stock Up? FINAL DAY 16:30

Piled high to the rafters - those pizzas had disappeared by the time I came back for my final check!

After a week of going to my same Tesco Express on City Road at different times of the day to check the reduced aisle, I’m sad to say the experiment has come to an end. But in more positive news, I’ve now got loads of food and indeed data to digest so I can give some great tips on how best to raid your local reduced aisle.

I’m going to spend the next week looking at the results to see any patterns but for now, have a look at what I found today at 16:30, following that coveted second reduction (for more info on this, see yesterday’s post):

Total items found: 14
Breakdown: 3 Fresh Vegetables/Fruit, 4 Meat/Fish, 0 Side Dishes, 1 Ready Meal, 6 Baked Goods, 0 Sandwiches, 0 Dairy/Yoghurt, 0 Inedible, 0 Drinks

All found in the aisle, as the staff were doing a great job of making sure it was all in one place:

  • Breaded Cod Fillets – £3 to £1.25 Saving of £1.75
  • Chicken and Gravy Pie – £2.98 to £1.19 Saving of £1.79
  • Cheese & Tomato Pizza – 48p to 19p Saving of 29p
  • BBQ Chicken Pizza – £2.35 ro 95p Saving of £1.40
  • Chicken & Stuffing Slices – £2.65 to £1.09 Saving of £1.56
  • Whole Roast Chicken – £5.25 to £2.09 Saving of £3.16
  • French Fancies – £1.87 to 49p Saving of £1.38
  • Lemon Bakewells – £1.77 to 45p Saving of £1.32
  • Pear – 44p to 19p Saving of 25p
  • Cauliflower – £1.27 to 55p Saving of 72p
  • Chicken and Broccoli Pie – £2 to 85p Saving of £1.15
  • Savoy Cabbage – 76p to 35p Saving of 41p
  • Finest Pappardalle – £4 to £1.65 Saving of £2.35
  • Chicken Fillets – £3 to £1.25 Saving of £1.75


Total potential saving: £19.28.

I couldnt resist this last time and boy did I get some bargains there!


Having come to the end, it’s most definitely time to get eating. I’ll be back very soon with a more detailed overview of my results.

Let me know if you can add to any of the results and analysis you’ve seen this week by posting a comment below and I’ll make sure to get back to you.

The BIG EXPERIMENT, signing off, for now…


THE BIG EXPERIMENT:When’s Best to Stock Up? DAY 2 11:30am

So it’s day 2 in my experiment to find out when is the most fruitful time to visit the reduced aisle.

11:30 arrived and with an excited hop in my step, off I popped to Tesco Express on City Road, this time accompanied by my trusty sidekick and companion in the art of looking dodgy in supermarkets: Momma Samways.

A number of people have asked me whether I get funny looks walking into Tesco with a notepad and start taking photos. In all honesty, the answer is no. I think they’re just worried I’m from the council, or worse one of those secret customer agencies but anyway today’s results were as follows:

Huzzah, some items to be found!

So, in the aisle I found 2 small loaves (is that the right word?!) of Soreen reduced from 82p to 55p. That’s a saving of 27p.

As with yesterday, my quest did not end here as the worrying trend continues of ditching the reduced aisle and choosing to make us hunt for things on the original shelves.

Here’s what joint forces between mama and daughter Samways found with their beady little tiny, bargain-hunting, scavvy eyes…

Tesco's Finest Pizza - £3.98 to £2.79 Saving of £1.19

2 Varieties of Sausage Rolls: with pickle or spicy pepperami, both - £1.49 to £1.05 Saving of 44p and both REGULARS in the REDUCED AISLE

Debbie and Andrew's Sausages - £2.68 to £1.89 Saving of 79p

Total items found: 5
Breakdown: 0 Fresh Vegetables, 1 Meat, 0 Side Dishes, 1 Ready Meals, 3 Baked Goods
Total potential saving: £3.13, fewer items gathered then yesterday but a larger saving, especially on that pizza.

Come back again tomorrow to see how I get on at 12:30 pm as the BIG EXPERIMENT enters the afternoon…