THE BIG EXPERIMENT:When’s Best to Stock Up? DAY 4 13:30

When’s best to stock up? 13:30 is!


Just to recap on the BIG EXPERIMENT: every day this week I’ve been going to my local Tesco Express’ Reduced Aisle at a different hour each day – so Monday 10:30am, Tuesday 11:30 am and so on.

13:30 has been the most prolific time to visit so far, only just pipping 12:30pm with a total of 29 different items found. And remember this doesn’t include duplicates. This means 29 different varieties of food were available reduced, what a result!

Slim pickings in the aisle but...

As predicted, the beauties and bargains were not to be found in the reduced aisle itself but elsewhere in the store.

Dotted around I found fruit, curry, moussaka, cheesecake and even flowers.

Once again I will let the pictures and the bargains speak for themselves…

Strawberries - £2.19 to £1.55 Saving of 64p

Baby plum tomatoes - £1.50 to £1.05 Saving of 45p

Whole Roast Chicken - £4.68 to £3.26 Saving of £1.42

Posh Curries - £4 to £2.79 Saving of £1.29 on each

Cadburys Buttons Chocolate Mousses - 82p to 59p Saving of 23p

Tulips - £5 to £1.25 Saving of £3.75 - the biggest mark-down so far.

Total items found: 29
Breakdown: 9 Fresh Vegetables/Fruit, 3 Meat/Fish, 1 Side Dishes, 5 Ready Meals, 7 Baked Goods, 2 Sandwiches, 1 Dairy/Yoghurt, 1 Inedible, 0 Drinks

Found in the aisle:

  • Sausages and Mash Ready Meal – £2 to £1.39 Saving of 61p
  • Roast Beef Slices – £2.20 to £1.55 Saving of 65p
  • Southern Fried Chicken Wrap – £2.08 to £1.45 Saving of 63p
  • Chicken Caesar Wrap – £2.30 to £1.65 Saving of 65p

but more so, look at the amount and variety of items found elsewhere in the shop:

  • Pineapple Chunks – £1.30 to 95p Saving of 35p
  • Mouthwatering Melon – £1.30 to 95p Saving of 35p
  • Juicy Fruit Twist – £1.30 to 95p Saving of 35p
  • Mini Fruit Platter – £2.08 to £1.45 Saving of 63p
  • Strawberries – £2.19 to £1.55 Saving of 64p
  • Avocado – £1.03 to 75p Saving of 28p
  • Red Grapes – £2.30 to £1.65 Saving of 65p
  • Baby Plum Tomatoes – £1.50 to £1.05 Saving of 45p
  • 2 Courgettes – £1.20 to 85p Saving of 35p
  • Finest Cumberland Sausages – £3 to £2.09 Saving of 91p
  • Whole Roast Chicken – £4.68 to £3.26 Saving of £1.42
  • Chicken Katsu Curry – £4 to £2.79 Saving of £1.29
  • King Prawn Red Thai Curry – £4 to £2.79 Saving of £1.29
  • Chicken Fajita Set – £2.80 to £1.95 Saving of 85p
  • Mini Indian Selection – £1.45 to £1.05 Saving of 40p
  • Finest Lamb Moussaka – £2.70 to £1.89 Saving of 81p
  • Braces Malted Grain Bread – £1.25 to 89p Saving of 36p
  • Hovis Wholemeal Bread – £1.05 to 75p Saving of 30p
  • Baker’s Soft White Bread – £1 to 69p Saving of 31p
  • Hovis Best of Both Bread – £1.05 to 75p Saving of 30p
  • 4 Birthday Cupcakes – £1.56 to £1.05 Saving of 51p
  • 2 Cheesecake Slices – £2 to £1.29 Saving of 71p
  • Cadbury’s Buttons Chocolate Mousse – 82p to 59p Saving of 23p
  • Cadbury’s Caramel Cake Bars – £1.35 to 89p Saving of 46p
  • Tulips – £5 to £1.25 Saving of £3.75

Total potential saving: £20.49 if you were really hungry. Personally I went for the curries as I’ve always wanted to try them, but one little tip from a seasoned reduced-aisle raider…

Don’t forget that when you’re looking for bargains, look carefully – I could have quite easily missed this hidden avocado or, more drastically the cupcakes!

Wheres the bargain?

Oh wait, there it is! Avocado - £1.03 to 75p Saving of 28p

Could have missed these birthday cupcakes as well! 4 Cupcakes - £1.56 to £1.05 Saving of 51p


THE BIG EXPERIMENT:When’s Best to Stock Up? DAY 3 12:30pm

It was a veritable frenzy at the reduced aisle today at 12:30pm as I noted down a massive 25 different items on offer, some with sizeable reductions.

As I arrived, the aisle looked almost fit to burst:

Practically overflowing compared to recent days!

Look at it all!


Not only have we got almost a dozen sandwiches, but oodles of cakes and desserts – it brings me to question whether Tesco knows what people who are popping out from work need to get through the afternoon!

But as I then took a closer look round the shop I found even more stuff on the shelves (as I predicted at the start of the week):

Green grapes - £2.67 to £1.89 Saving of 78p

2 Sweetcorn Cobs - £1.95 to £1.39 Saving of 56p

Bananas - £1.29 to 95p Saving of 34p


Mopping my brow, I returned to the meat section for a final sweep when a man brandishing a trolley load of reduced items ready to be put out, brushed past me. I have to say, I nearly squealed – where would he put them?!
Some got squished at the back, some I obviously snapped up, and then he had to stand and wait for the crowd to empty the shelf in order to create more room.

Take note of the oodles of pies and scotch eggs that are waiting for their moment. Also notice the dream machine that created the little yellow stickers of joy and the 2 gents who are looking excitedly at the potential bargains.

I don’t think I’ve ever seen such a buzz around this reduced aisle as today. It’s only one tiny shelf but people were hovering and jostling like old biddies at a Daniel O’Donnelly concert.

Total items found: 25
Breakdown: 8 Fresh Vegetables/Fruit, 1 Meat/Fish, 3 Side Dishes, 2 Ready Meals, 7 Baked Goods, 4 Sandwiches

Found in the aisle:

  • Pineapple Chunks – £1.30 to 95p Saving of 35p
  • 4 Cookies and Cream Cupcakes – £1.82 to £1.19 Saving of 63p
  • Selection of 4 Cream Cakes – £2 to £1.35 Saving of 65p
  • Raspberry Swirl Cheesecake – £3.39 to £2.25 Saving of £1.14
  • 2 Strawberry Jam Doughnuts – £1.09 to 75p Saving of 34p
  • 2 Apple Turnovers – £1.13 to 75p Saving of 38p
  • Apple Crumble – £2.27 to £1.49 Saving of 78p
  • Finest Moroccan Couscous – £2.10 to £1.49 Saving of 61p
  • Cheese Salad – £1.25 to 89p Saving of 36p
  • Juicy Fruit Twist – £1.30 to 95p Saving of 35p
  • Roast Chicken Sandwich – £1.70 to £1.19 Saving of 51p
  • Tuna Sandwich – £1.35 to 95p Saving of 40p
  • Smoked Ham and Mustard Sandwich – £1.35 to 95p Saving of 40p
  • Hoisin Duck Wrap – £2.40 to £1.69 Saving of 71p

plus these added later:

  • King Prawns – £3 to £2.09 Saving of 91p
  • Tomato and Mozzarella Pasta Bake – £2.08 to £1.45 Saving of 63p
  • Scotch Eggs – £1.68 to £1.19 Saving of 49p
  • Pukka Steak Pie – £1.55 to £1.09 Saving of 46p
  • Chicken Tikka Massala and Rice – £3.20 to £2.25 Saving of 95p

and these found elsewhere in the shop:

  • Green Grapes – £2.67 to £1.89 Saving of 78p
  • Grape Selection – £2.38 to £1.69 Saving of 69p
  • Babycorn – £1.56 to £1.09 Saving of 47p
  • 2 Sweetcorn Cobs – £1.95 to £1.39 Saving of 56p
  • Bananas – £1.29 to 95p Saving of 34p
  • Cabbage – 76p to 55p Saving of 21p

Total potential saving: £14.10 a whopping number, reaching double figures!

The sheer volume of produce was astounding, I would estimate that in reality, forgetting duplicates, there was around 60 items reduced in store today – what a day!

Come back again tomorrow to see how I get on at 13:30 as the BIG EXPERIMENT goes post-lunch hour…

Also if anyone can think of a better way to categorize the food types, let me know as scotch eggs were really hard to place with the current system!

Madame Fromage Cupcake Giveaway on my NEW radio show

The lovely people of Xpress Radio have allowed me to start a food show and this week we are starting with a big fat juicy moist BANG.

That’s right, it wouldn’t be right to start the show without giving away some cake. Now, we’re not just giving away a cake, or even 2 cakes, but more £25 of vouchers to one of the best cake shops in Cardiff. Trust me now, I know it’s one of the best I’ve done the necessary research. This is Madame Fromage based in the Castle Arcade.
To have a little look at what their cakes look like, please direct your eyes downwards at this point in time.

Jamfilled, delicious loveliness

Even more tantalizing without the wrapper

So to win some free cupcakes, listen to my new show “Alphabetti Spaghetti” on Xpress Radio Thursday 3rd March 11pm-midnight.

Maybe this video, albeit upside-down will convince you…